Baryo Fiesta

SCOPE OF WORK:

Strategy, Management, Content Creation

Perris Valley Filipino-American Association (PVFAA) hosted Baryo Fiesta, a celebration of Filipino arts and culture in honor of Filipino-American Heritage Month. The goal is to create a fun, engaging experience for everyone involved in the Inland Empire through food, shopping, entertainment, and community resources.

The

Breakdown

Perris Valley Filipino American Association was hosting their first big event in Perris Valley. They needed someone to manage the event’s social media account.

I created content and managed the event’s socials in order to promote the event. My goal was to …

The Results

  • Their Instagram acquired 123 followers at the time of their event.

  • Digital marketing led to 1,000+ attendees

TESTIMONIAL

“We have known Ms. Torio since we planned a large Filipino American festival known as the Baryo Fiesta in October 2023. When we organized a team to plan and execute the event, she was one of our organizers who worked diligently and successfully made it happen. She served as the co-chair of promotion and marketing, and recruited youth volunteers to ensure everything was in order on the day of the event. Everone who talks to her sees what a lovely person she is. I have all the confidence in the world that Ms. Torio is a good, upstanding person, and she is a tremendous asset to our organization.”

Mario N.,

Community Outreach Coordinator, Perris Valley Filipino American Association