SCOPE OF WORK:
Strategy, Management, Content Creation
Liyab Collective (LC) is a grassroots community organization that promotes a connected and engaged Filipino community and achieve community resiliency in Southern California’s Inland Empire region. We want to see a vibrant and connected Filipino I.E. Community by raising the collective consciousness and community organizing.
The
Breakdown
Liyab Collective was started by a group of young adults who wanted to bring the Filipino community together in the Inland Empire. Their first event was advertised through their personal accounts on Instagram. As they were growing, it was time to have it’s own platform.
I created and managed the Instagram account. My goal was to help the grassroots organization grow its community and showcase their impact and journey. This includes:
Marketing the events on their Instagram as well as other community group platforms.
Capturing photos and videos that show Liyab’s events and work.
Highlighting creatives and artists.
The Results
Instagram grew to 164 followers.
Top Posts
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While the Liyab Collective Team takes a break, stay tuned for some memories from our open mic! 🎤
📸: @daskusej @openhours_ -
Accounts Reached 479
13.3% followers & 86.7% non-followers
Impressions 579
Engagement 34
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Showcasing the artists from the open mic event
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TESTIMONIAL
“Kathleen is very kind, supportive, and easy to talk to. She is also very resourceful. She’s introduced me and the team to a wide variety of web tools that have helped us fundraise and create content. She also attends many volunteer and outreach events outside of the club. She keeps us updated and often invites me and the team to join her for these events.”
Angelica C., Member